So, there goes 2012.
An amazing year for Britain when we celebrated the Queen’s Jubilee, dusted off the Spice Girls, ogled the awe inspiring athletes at the Olympics and survived the end of the world. It was also a year when the media came under ever more scrutiny with the Leveson enquiry and Aunty Beeb fluffed her lines over the Jimmy Savile scandal. All in all, quite a year.
How was it for us? Well, thanks for asking.
We had a record year for awards clocking up 23 nominations for our work across consumer marketing, digital, business-to-business and technology which made us and our clients very happy. We were especially proud to win our first gold EMEA Sabre award for our consumer health campaign for Novartis and Savlon which saw PR alone lift sales by over 30% in just 6 weeks.
We spent the summer helping families make the most of the long school holidays on a budget with Morrisons; we dissected the happenings on the high street with Simply Business; and we propelled Rackspace into the mainstream media with a story about digital inheritance issues that affect all of us who store our music, memories and documents in the cloud. We also managed a crisis or two while we were at it.
And while all the moaning minnies at Cannes bewailed the lack of creativity in PR we (like many other forward-thinking agencies) were getting busy and working in an integrated way to generate bleeding-edge ideas that transcend marketing disciplines and truly blur-the-line. The Random Adventures of Brandon Generator campaign for Microsoft’s IE9 is just one example of this.
Big thanks to all our clients, partner companies and friends – and especially the Monkeys who made it all happen.